OnPage SEO and what you need to Know!

One of the more important factors in search engine optimization these days is on-page SEO. Many are confused as to what exactly this entails. Let's fix that right now!

To put it in its most simple terms, On-Page SEO is what you have on your pages, in other words, the things you can directly affect.

There are a number of items that come under this heading, and if you are just starting out, please don't be overwhelmed by this. It's just a list that if done well, will enable you to rank better.

Analyser your web page with our on Page SEO Analyser whilst running through the checklist.

No pressure…

On-Page SEO Checklist:

  • Keywords

    Make sure you've identified keywords for each page of your site. These should be in the title tag, and featured prominently throughout the page. Don't keyword-stuff your pages, but by all means do let readers (and Google!) know what you page is about.

  • Title Tags

    Very important! Make sure your primary keyword is in the page title tag.

  • Page URL

    having your primary keyword in your page URL is extremely helpful.

  • Description Tags

    Again, the primary keyword along with a well thought out description built to entice. Remember, there's a high chance part of this will be included in your search engine listing, so make it something someone will want to click.

  • H1-H6 Tags

    Using these tags with keywords has a beneficial effect.

  • Main Content

    Take pains to create extremely useful, readable and current content for your readers.
    Update frequently, as Google looks for freshness.

  • Is my site well coded?

    Ensure that your site is code compliant and adheres to current Web standards.
    W3c Page Validator

  • Do I utilize robots.txt?

    Use a robots.txt file to announce any special indexing instructions to search engine bots.

  • Do I have a sitemap?

    A biggie with Google, as this is a very useful tool for site visitors.

  • Any canonical issues?

    Make sure to designate which URL you want to be the authoritative one; for example, www.metadas.com or http://metadas.com/ If you don't do this, you'll end up splitting the backlinks you get to your site between the two, and slowing your rankings growth.

  • Is my site easily navigated?

    Include easy and clear navigation on your pages, and make sure every page has a link back to your home page.

  • Does my site load fast?

    Site speed is becoming more and more an issue. Visitors now give you on average less than 10 seconds, and Google has taken this into account in the search algorithm as well.

  • Do I link to authority sites?

    Google likes to see that you are linking to authority in your niche. So do readers. It helps with trust and your own authority.

  • Do I link to my internal pages?

    It's very good practice to link to other pages form your main content, and not only in a navigational menu. This is a great way to use anchor text for a sub-page about those keywords.

  • Do I have spammy links on my pages?

    If you have links to spammy sites on your pages, this falls under the heading of "linking to bad neighborhoods” to Google.

  • Have I fixed any broken links?

    Broken links are a source of frustration for visitors and a sign of poor site maintenance to Google. Fix them!

  • Do I have excessive advertising?

    A webpage filled with ads is something neither your visitors nor Google wants to see. Use ads, but choose wisely

  • Is my site social friendly?

    With social media now a ranking factor, as well as a traffic engine, you'll want to be sure to make sure your site is social media friendly, and that all social sharing buttons work correctly.

  • Have I set up Google Analytics and Webmaster tools?

    This one is important as it shows Google you are attempting to do things correctly, and moreover, there is a wealth of information and tools at your fingertips!

This may seem like a lot, but having these items in order will go a long way toward helping your rankings! On page SEO is getting far more attention as Google is combing through their SERPs (search engine results pages) with an eye toward annihilating anything that smells unclean.

Moreover, they are looking for useful shareable content that people will go for, and their search algorithm has identified these factors as making that more likely to happen.

Aim for high-quality, valuable content and structure, and you'll come away the winner!

JULY 22ND, 2013 @ 7:43:01 UTC


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