Online Copy and Content Writing
What are you reading this?
You must be motivated by something - it could be interest, or a desire to find out more, or you could recognise that your website or social media activity needs some help with words and ideas so that your business will move forward.
Well researched and crafted positional copy that is supported by rich content will address the specific and general motivations of your visitors and guide them to a particular action - for example it could be to download an information sheet or call for a free no obligation quote, or even buy now to receive a significant online discount.
And have you noticed you’re still reading this!and aside from video and audio it’s difficult for any of us to find out what we need to know online.
Metadas have a wide range of copywriters available with different areas of expertise. It could be that you need a writer who has a B2B background who has experience of creating words and ideas that are appropriate to a new business that needs to find new clients fast, or you might need a technical writer who really understands the complexity of what you do and can communicate the benefits of your product or service in a way that adds credibility.
Copy and content are closely linked. Content tends to focus on information and reference material, whereas copy tends to be associated with ideas, concepts, values and positioning statements. The truth is they work very well together and not so well when apart. When both copy and content are used creatively with the right type of key word density and frequency then the final result can have a major impact on SEO and LPO.
If you would like to find out more about the importance of copy and content in the online world, whether it’s for a website, blog, email campaign, e-newsletter, or corporate intranet then please ring us on +44 (0) 172 241 2678 or use our contact details below.