Social Media Marketing

Social Media Marketing is a rapidly changing area of marketing communications that no business can ignore.

It is more than just a new tool in the marketer’s toolbox it is fundamentally a new way of communicating, and like any new language requires investment and time to really master and gain confidence.

Engagement

Social media drives engagement at every stage of the sales cycle and beyond. Engagement is a truly individual experience and this is individual experience is at the heart of social media marketing. Metadas works with you to develop an understanding of every one of your different audiences and then shows you how to work towards creating meaningful one to one conversations. It sounds daunting and without experienced guidance clients can find themselves wondering what all the fuss is about and either not starting or giving up.

Listening

Social Media Marketing is not totally focused on creating outbound messages, although that aspect is critical, it is also a marvellous opportunity to listen to your relevant market sector and the customers within that sector as they ask questions, make observations, criticise and endorse and in many cases seek information. There are a number of ways you can track this activity and then participate in the ebb and flow of real time conversation. If you’re not part of the debate then you and your business can have no influence. Increasingly prospects will use social media platforms to ask for information prior to purchase and expect suppliers to be attentive and aware at all times – are you and your business in a position to participate?

Influencing

Metadas encourages clients to use social media to influence prospects and existing clients given you the opportunity of improved growth. This can be one of the most powerful ways of changing the perception of your business in a crowded marketplace and is one of the real benefits of using social media as you will be in apposition to maintain or improve profitability and or your competitive advantage.

Having an effective and robust Social Media Marketing plan is no longer an option. If you choose to sit on the side lines you and your business will suffer. You will need to invest in developing a plan, but Metadas can save you time and money and reduce wasted effort and frustration.

To find out more ring us on +44 (0) 172 241 2678 or use our contact details below.