Creating Great Web Content

7th May 2013 by Das Candler - Web Copywriting

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With the internet's popularity increasing, it's more important now than ever to have high quality articles on your website. No matter what type of online business you have, your visitors deserve good web content to read.

Therefore, follow these five steps for creating great web content:

1) Make it easy to read.

Writing for the internet differs from other types of writings. This is because people skim-read the internet. Thus, you want to make your web content is easy to read.

Provide easier reading by using:

  • Short paragraphs
  • Bullet points
  • Numbered lists
  • Subheadings

While this makes your content easier to read, it also provides structure; making sure that you're staying on point.

2) Make your web content informative.

Search engines are growing smarter to those online businesses that practice keyword stuffing and use spun content. Besides, this stuff isn't what visitors want anyway.

What they want is informative web content that answers their questions in a clear and entertaining manner.

3) Keep your web content at the right length.

There are many rules about how long your online articles should be; some of them are just merely opinions. The truth is that every article differs.

Nonetheless, to help you better determine the right length, consider this: can you answer your visitors' questions with just 100 words? If you can, then 100 words is long enough.

In most cases, however, you'll need more words in order to address their concerns.

4) Write your web content in a natural flow.

While you must take keywords into account while crafting web content, don't obsess over it. They will fit into your content naturally if you're answering the questions your searchers are seeking answers to – questions that also focused on keywords.

5) Keep your web content current.

Some web content will be relevant a year from now just as it is today. However, most online content requires updating. In addition, search engines such as Google are placing more emphasis on fresh content.

If your website requires updating, do so. Think of this as a chance to stay on top of what's going on within your industry as well as informing your readers.

In conclusion, creating great web content means avoiding short cuts while writing it. No matter how long it takes you to produce great web content, it's certainly worth the time and effort to produce web pages that will compel your readers to take immediate action.

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