Why Is It Important to Optimize Your Website?

22nd April 2013 by Darren Candler - Salisburys SEO SERPs Spotter!

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Search engine optimization, more often referred to simply as SEO, refers to the application of certain tactics and techniques that will boost your website's ranking in the search engine results pages, or SERPs. Using relevant keywords and phrases in the content of your site, for example, can assist search engines like Google in determining whether or not a searcher might be interested in visiting your site. Likewise, regularly adding unique content and making your site user-friendly can have a positive impact on your site's ranking. The more effective your SEO, the higher your site is likely to climb.

Why would you want to attain a higher SEO rankings?

Because the success of your website depends on it. The average Internet user will check out the top entries listed in the SERPs; rarely will her or she scroll through all the results returned after the first page, let alone click through to the second page. In fact, the top four positions in Google's SERPs obtain 60 per cent of the traffic. If you want web traffic to visit your site, your best chance is to improve your site's ranking in the SERPs.

What are the basic SEO practices?

As already mentioned, using relevant keywords in your unique content is vital. Designing a site that is user-friendly, well structured and coded correctly, easy to navigate, and regularly updated are also valuable practices in terms of SEO. Inserting page titles and descriptions for images and videos within the HTML code can reap benefits, as can amassing quality links to your site from external sources. Adding a Sitemap and robots.txt file can further encourage Google and other search engines to reward your site in the SERPs.

Search engine technology, user habits, and SEO practices are continually evolving, so be sure to stay on top of the latest developments. By incorporating the latest and most effective SEO techniques, your site can climb the rankings, stay ahead of your competition, and attract the web traffic you desire.

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