Managing Social Media Accounts Top Tools

16th April 2013 by Das Candler - Social Media Marketer

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Maintaining a social media presence is an important part of marketing any business and ensuring good customer relations. However, with so many social media platforms available, maintaining an active presence can be hard work and time consuming. Social media management tools enable you to manage all of your social media profiles from one dashboard. Here are 5 top tools for managing social media accounts.


HootSuite is one of the oldest social media management tools, and comes with a range of helpful features, including analytics for monitoring your activity. HootSuite allows you to manage various social media accounts, including Facebook, Twitter and LinkedIn. It also allows you to integrate your Google Plus business pages, which can be useful for small business users. HootSuite is available as a free or paid version. The free version allows you to manage up to 5 social media profiles, while the paid version allows unlimited profiles and comes with extra features.


Tweetdeck is one of the oldest social media management tools, and is available completely free of charge. Tweetdeck allows you to manage multiple accounts, including Facebook and Twitter accounts. Using Tweetdeck, you can monitor your feeds, messages, mentions and search feeds, as well as filter out unwanted content. You can also schedule messages to be sent at certain times. Tweetdeck is available as a desktop, web or mobile application.


VerticalResponse allows you to manage multiple social media accounts and marketing campaigns for a monthly fee. It also allows you to manage your email marketing campaigns, which most other social media management tools do not support. Using VerticalResponse, you can create single messages or produce whole marketing campaigns. You can send messages, tweets or updates immediately, or you can schedule them to be sent at a specific time, up to one month in advance. VerticalResponse also provides comprehensive analytics to help you analyze your activity.


Jugnoo is a social media management tool that enables you to manage your profiles and account activity. As well as the regular social media management tools, Jugnoo allows you to view a stream of your Facebook comments, preview links before clicking through and access extensive analytics. Jugnoo is available free of charge, although the free version allows only a limited amount of accounts. If you want to use unlimited accounts, you will need to pay a monthly subscription fee.


Sendible allows you to manage up to 120 social media accounts for a monthly subscription fee. Sendible supports a much wider range of social media platforms than most management tools. Using Sendible, you can manage a variety of accounts, including Facebook, Twitter, LinkedIn, Tumblr, Bebo and MySpace. You can also manage your Google Plus business pages. Sendible is available as a web or mobile application, and can be accessed from most devices.

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